FAIL: startwearingpurple.com

I was going to write a healthy rant about the bundle of fail that is Yahoo!’s new “start wearing purple” campaign, but it pretty much took care of itself. Just go have a look:

http://startwearingpurple.com

Reasons why this is total fail:

  • it’s a marketing campaign about NOTHING
  • Yahoo! clearly outsourced the development of this website – because it’s not like that’s what we do… websites…
  • perhaps even more hilarious is the evidence for this: whoever did the website used mootools instead of YUI; gotta commend the sense of humor – a website all about getting people pumped up about Yahoo! using a library that is pretty much in direct competition with one of Yahoo!’s own.
  • the worst part is that whoever they outsourced it to did a terrible job, in my opinion. I could catalog the reasons, but I’ll just let you roll your mouse over one of the pictures and see for yourself. Fancy animation does not a quality website make.

Yahoo! is a great place to work, and I really can’t complain about it too much, but things like this really make me wonder who was asleep at the wheel when this was getting pushed through. I bet someone gets a huge raise for this too.

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